Toolkit: AdSpace Challenge

AdSpace Challenge has been designed to allow schools to conduct their own AdSpace Advertising Challenge, either as a competition or as an assessable assignment.

This toolkit provides a ‘real’ commercial brief for students who are then required to explore all aspects of the advertising process including demographic research, identification of target markets, media planning, concept development and creative execution before ‘pitching’ their concept. This toolkit is complemented by the AdSpace and Mental Aerobics toolkits.

The AdSpace Challenge is an annual competition run in partnership with QUT (School of Advertising, Marketing and Public Relations), the Communications Council, Australian Teachers of Media (ATOM) and the Smith Family.

author

Professor Gayle Kerr

expected duration

5 hours

references

Calamvale Community College

The Gap State High School

QUT – School of Advertising, Marketing and PR

AdSpace Challenge

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We are always looking to improve our toolkits and we would love to hear your thoughts. Please email your suggestions to apdl@slq.qld.gov.au.

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